# X account value estimator

An estimate of what an X account could earn per month, from a formula printed in full below. It is a model, not a valuation - nobody can appraise an account from three numbers, and this tool doesn't claim to.

## the formula

Every part of it is here. Nothing is hidden and nothing is fitted to make the number look good:

`engaged followers = followers × engagement rate`
`monthly value = engaged followers × $0.60 × niche multiplier`
`annual value = monthly value × 12`

The $0.60 base is a per-engaged-follower monthly rate, chosen to sit in the middle of what small and mid-size accounts realistically see across the usual routes - sponsorships, selling your own product, affiliate income, and X's ad revenue share.

## the niche multipliers

| niche | multiplier | why |
| --- | --- | --- |
| B2B / SaaS / marketing | ×2.0 | audience buys software with company money |
| finance / investing | ×1.8 | high-value advertisers, high purchase intent |
| tech / dev / AI | ×1.4 | strong sponsor demand, harder to sell to directly |
| creator / education | ×1.0 | the baseline |
| lifestyle / fitness | ×0.8 | large audiences, lower rates per follower |
| general / entertainment | ×0.5 | broad reach, weak commercial intent |

## what this number is not

- **Not a sale price.** Buying and selling X accounts is against X's terms of service. Treat this as earning potential, not a listing.
- **Not an appraisal.** An appraisal accounts for audience composition, post history, niche depth, and how much the person behind it actually sells. This uses three inputs.
- **Not a promise.** Most accounts earn nothing, because earning requires actually offering something. The model estimates potential, not revenue.

The biggest source of error is audience quality. Ten thousand followers who buy software are worth many multiples of ten thousand followers who followed for a viral joke, and no formula taking followers and engagement as inputs can tell those apart. Read the output as an order of magnitude.

## the number worth watching instead

Follower count is the vanity end of this. The metric that predicts whether an account will be worth anything is whether reach converts into followers at all - which is what the impressions-to-followers model (/tools/impressions-to-followers) measures. If you want a sharper engagement figure to feed into the estimate above, run one post through the engagement rate calculator (/tools/x-engagement-rate) first.

Argus works on the same principle: it reads your real analytics in your browser and points at the stage that is leaking, rather than at the number that looks nicest. It drafts replies and posts in your voice and never sends them - you always press the button.